Harvey Nichols is the beauty brand being advertised.  Humor is evoked with the moths being attracted to light and the lady having a light bulb as a head. Just a few beauty products are shown to peak the viewers’ curiosity. 

The moths are intently focused on this lady (light).  I think the objective is to get the viewer to connect that by using Harvey Nichols products, they will draw in someone toward them. Objectives are attainable and can be measured to see if there is an increase in sales of the products in the area of the ad or overall since the ad went up.

Value Propositions:  Harvey Nichols products will make you shine brighter. They will draw people in to you.  By using Harvey Nichols’ products, it may even result in such focus on you by others, almost as if you cast a spell on them.

Whomever uses beauty products is the target of the ad.  Maybe it is also for someone single in the hopes that they will purchase on the hope that someone will notice them with use of these products.

The ad wants the audience to buy Harvey Nichols products and by doing so, they will become more attractive.

This is an ad with notebook paper in the background, a staple in all classrooms, and text “written/typed” on that paper that relays a message of the importance of teachers. The ad is noticeable with the familiar lined notebook paper. Humor is evoked by the spelling of the word “dum” and how if we didn’t have teachers, we would be “dum”.

The objectives are to appreciate that everyone benefits from a teacher in some way and to realize this and show teachers some love with the Happy Teacher Appreciation Week message. Objectives are attainable and could possibly be measured to see if there is an increase in sales of “teacher themed appreciation gifts”  in the area of the ad or overall since the ad went up.

The target market is

*anyone who has ever had a teacher, please appreciate them

and

*the teachers, who deserve appreciation

The ad wants the audience to acknowledge teachers and show them our appreciation.

Value Proposition: without teachers, we wouldn’t be where we are today; we’d be dumb—“dum”, so we need to acknowledge teachers and show them our appreciation. By doing this, we have then realize the value of our education, due in part, to teachers.

The ad is for K-Y Duration.  The catchy phrases bring about humor:  “last longer than a Vegas marriage”, “enjoy your long weekend”, “here’s to the slower east side”, “here’s to extra innings”. The K-Y Duration is also eye catching with the way they have the light beams coming off of it almost in the shape of something angelic.

The objective is to get the viewer to buy the product to “last longer”. Objectives are attainable and can be measured to see if there is an increase in sales of the product in the area of the ad or overall since the ad went up.

The target market would be males that maybe have an issue with “lasting longer” or that just want to enhance their experience.  I think the target is also directed at their partners who are interested in them lasting longer. The ad is also bringing an awareness to those in the East Side, like “toasting” to them, so therefore the ad is inclusive to that area of town, too.

The ad wants the viewer to purchase the item and by doing so and using the item, they will “last longer”.

Value proposition:  Those interested in a product that can enhance their experience and endurance would probably not turn this down.

This is a McDonald’s ad that is in classic McDonald’s colors with the red background and the yellow “golden” fries “arches M” logo. Fries are in the shape of an arrow, pointing the direction to go, which is right.  The message is persuasive, saying, you know you want some (almost as if it is the consumer’s idea).  The picture of the fries is shown to entice the viewer, leading them in the arrow to McDonald’s. The tagline rhymes, so that is also catching and something easy to remember. The ad is simple and arranged visually so that it is memorable.

The objectives are to get the viewer to go to McDonald’s and eat fries, but more than likely, once there, the will order additional food. The objectives are attainable and could be measured to see if there is an increase in sales in the area of the ad or overall since the ad went up.

Value proposition:  McDonald’s is a long-time well known brand so many people trust this restaurant chain.  There are no other fries like McDonald’s fries. The consumer would find familiarity of a brand and food they love. They would benefit from the pricing, if that is something that draws them there, they’d automatically think of that, too. They would enjoy their food, as they have before, in reference to the tagline, “you know you want some.”

The target market is anyone who eats fast food and is hungry, but especially those that really like their fries.

The action the ad wants the viewer to take is to buy McDonald’s food, which could then satisfy their craving and/or hunger.

Nike, someday ad is unique in the delivery of their slogan of “Just Do It”.  They don’t even say that on the ad, but it is implied as they say, “Make someday, today, hence, just do it. The ad is embellished with words on the train ad and also the ads near and on the ceiling of the train. The emotions tie into people feeling that they “can”. The words connect to people that love animals, with “goat” and “cat” being mentioned. The words say that all the things you want to do, do them, and then you will look back and will have “won”/achieved, but to get there, you gotta do it.

The objectives are to get people to want to “do”, just like they know with Nike’s slogan:  Just Do It. One of the ad versions does have a baseball player’s picture and the other versions say “play ball”, so getting people active is an objective, as Nike is an athletic line.

The target market would be athletes and those that maybe would take some inspiring to start doing some physical activity.

The action the ad wants people to take is to act upon their dreams. Just do it.  No time like the present.  Why can’t someday be TODAY.  Just go ahead. By going ahead and doing whatever it is they want to do, the audience will “win” as the ad states.

The Value Proposition:  achieving goals and achieving with a well-known brand their to support them.  If they follow Nike’s advice, if Nike inspires them and they “do” something, they may feel proud and connected to the Nike brand and purchase.  Feeling as if you are not alone and supported is definitely a benefit here from these ads/from believing in the company as they “believe” in you.