SF Lunar New Year Parade https://aef.com/ad-campaigns/sf-lunar-new-year-parade/ The focus of the ad is McDonald’s and specifically, their Big Mac. Exciting colors, dancing, singing, etc. with the San Francisco lunar new year parade celebration evokes happiness....

Sauces https://aef.com/ad-campaigns/sauces/ McDonald’s “limited time” sauces are being advertised. The design is sleek and simple to focus on the suspense of what this new sauce is, as they have the label with larger font hidden. The reader can see in fine print, the...

Moth Listen Harvey Nichols is the beauty brand being advertised.  Humor is evoked with the moths being attracted to light and the lady having a light bulb as a head. Just a few beauty products are shown to peak the viewers’ curiosity.  The moths are intently focused...

SEESOUND Listen Here SEESOUND, the world’s first smart home hearing system is the focus. Soft music is playing in the background and starts out with a lady sitting on a couch in a home setting, signing, as someone is narrating what she is saying, “My friend came over...

Sad Glad Bag Listen Here Glad trash bags are the focus.  The entire ad via a song, tells a story from the“sad” Glad bag’s point of view.  Emotion is evoked with the song, catchy tune, funny lyrics (got no legs nor free will), sound effects, and different tones with...