Welcome
Leading for Greater Good
What led you here? Your passions? Something pulled at you to gravitate to this site. Something sparked your curiosity. Something drew you in and made you want to investigate further.
Welcome! My name is Jenny Griffin and I am the founder of Leading for Greater Good. Aren’t we all working towards the same goal: improvement? When we individually improve, we collectively improve. Just as this site drew you in, great leaders, draw people in.
The Blog
Popular Articles
Digital Ad Analysis
SF Lunar New Year Parade https://aef.com/ad-campaigns/sf-lunar-new-year-parade/ The focus of the ad is McDonald’s and specifically, their Big Mac. Exciting colors, dancing, singing, etc. with the San Francisco lunar new year parade celebration evokes happiness....
Print Ad Analysis
Sauces https://aef.com/ad-campaigns/sauces/ McDonald’s “limited time” sauces are being advertised. The design is sleek and simple to focus on the suspense of what this new sauce is, as they have the label with larger font hidden. The reader can see in fine print, the...
Outdoor Ad Analysis
Moth Listen Harvey Nichols is the beauty brand being advertised. Humor is evoked with the moths being attracted to light and the lady having a light bulb as a head. Just a few beauty products are shown to peak the viewers’ curiosity. The moths are intently focused...
TV Ad Analysis
SEESOUND Listen Here SEESOUND, the world’s first smart home hearing system is the focus. Soft music is playing in the background and starts out with a lady sitting on a couch in a home setting, signing, as someone is narrating what she is saying, “My friend came over...
Radio Ad Analysis
Sad Glad Bag Listen Here Glad trash bags are the focus. The entire ad via a song, tells a story from the“sad” Glad bag’s point of view. Emotion is evoked with the song, catchy tune, funny lyrics (got no legs nor free will), sound effects, and different tones with...