Glad trash bags are the focus.  The entire ad via a song, tells a story from the
“sad” Glad bag’s point of view.  Emotion is evoked with the song, catchy tune, funny lyrics (got no legs nor free will), sound effects, and different tones with the additional singers chiming in and the audience could start to feel sad for the sad Glad bag.  The recycling bin starts to judge the sad Glad bag, too.  The audience could also have mixed feelings because while the bag is sad, the features that make it sad, at the same time, make the consumer glad.

The objectives were to point out two features, which could be to try to get more consumers to buy them and/or more users to continue to buy them: the Glad bags smell good and are tough, so they can last longer and won’t leak. Getting these two points across worked with coming at it from the “sad” Glad bag’s point of view.

Anybody that buys trash bags is the target market.  Customers are going to appreciate a strong and good smelling trash bag.

The ad wants the audience to buy and use these trash bags.  The audience will benefit from using the product by being able to use the product longer because of the strength it has to withstand more trash put in it, and even if it’s filled with something that could start to smell (chicken bones) the audience is led to believe the trash bag scent will help mitigate that smell. 

Value propositions: nice smelling scent (odor shield) to help combat odor and so could make the trash bag able to be used longer; ForceFlex feature that increases the strength of the trash bag to be able to hold more, therefore could be used longer, potentially saving the customer money, by not having to change the bag out as often. The Glad bag “suffers” for the audience so they “don’t have to”. 

Organ donation (National University Centre for Organ Transplantation) is the focus. This is powerful with the “donated voices” of those no longer with us as compared to the “donated organs”. Emotion is evoked with the “donated voices” still “giving”, just as a “donated organ” would.  There is a combination of music that is serious and calm, silence with just words up on the screen, different voices for every word from the “donated voices”, and an additional narrator that chimes in. The audience is “hearing” this message from the “donated voices” of the real people that are gone. Even more tugging at the heart is the showing of the pictures with name, birth, and death dates of the “donated voices”.

The objectives are to support organ donation in some way; that you can still continue to give even when you are gone, and to remember those we’ve lost.

The target market is anyone who has lost a loved one in general and pulling at those that may think they cannot be of help.  The message conveyed is that giving is for everyone, even those not here anymore. The target market is also for people that want to help other people.

The ad wants the audience to support organ donation in some form and by doing that, they are helping to save a life.  Their organs will then “keep on giving” even though the person (organ donor) is not with us anymore.

Value propositions: LIFE; with organ donation, lives saved.

Pest control from PMSI Arachnid Fighters is the focus.  The emotion evoked can be those feelings of scared and gross when someone sees a spider in their home and the ad uses song, rhyme, cadence, onomatopoeia, and sound effects to make a point that PMSI can do the “fighting” for the audience.  This can evoke relief that there is help out there.

The objectives are to acknowledge spiders in living areas and that PMSI will take care of them, so the audience doesn’t have to.  The audience feels that PMSI understands how they feel with the use of onomatopoeia, so there is buy-in there.

The target market is anyone that lives and/or works in a place that has seen a spider in that space.

The ad wants the audience to trust PMSI and look to them to take care of the spiders/ “fight” the spiders. This takes the burden off of the audience of ridding their space of spiders.

Value propositions: no more dealing with spiders one-on-one.  Spiders can be scary, gross, and cause stress for some people. PMSI must specialize in getting rid of spiders (or at least that is their angle for “getting in the door”, focusing on spiders, as most of the audience, if not all, have dealt with spiders in their space). PMSI taking care of the spiders leaves the audience free of the “squish”, “flush”, “double flush”.

The focus of the ad is get the audience to donate their voice (or at least consider donating their voice) to Vocal ID.  Calm, exciting/kind of on edge music is playing in the background. Emotion is evoked by exposing the audience to a good amount of audio with a computerized voice before revealing the person behind the voice.  Once it is revealed, a “non-computerized” human voice comes on.  The audience connects with the thought of helping others, especially those with speech disabilities, and helping a child (with the voice in this particular clip, being a child).

The objective is to get the audience to have compassion for those people out there that may not be able to share their unique voice, but could be able to use a computerized voice. With this compassion, go to the Vocal ID website and learn more about how they can donate their voice to Vocal ID (helping “millions” that suffer with speech disabilities), who can then customize their voice to more fit the person with the speech disability.  This would give the person with the disability more voice choices.

The target market is anyone that wants to use their voice to help someone with a speech disability.  This commercial intrigued me to find out more, so I was led to click on their site.  It is there that I learned Vocal ID also can help anyone with professional content via use of professional voice talent to help with a voice that “sounds like you” and to help with voice consistency.

The ad wants the audience to go to the site, vocalid.co, to learn more on how to donate their voice.

 Value Proposition: If the audience donates their voice, they could be part of helping with giving a voice to the 2.4 million Americans who have speech disabilities; giving more choices, rather than just the computerized options out there.  The audience can help give them back their “vocal identity”.

Netflix is the focus of the ad. Emotion is evoked by the excitement of wondering what comparison is coming next between the “loving grandma” and the “prince of darkness” grandson.  The company brand isn’t even shared until the end, so the audience doesn’t even know much about why the comparison is even happening throughout most of the ad, which brings even more curiosity. The ad is engaging as the two people’s voices switch back and forth, then follow one another almost in sync, next they come together to say “comedies” as a foreshadow to the brand.

Once the comparison and the brand that bring them together are revealed, the emotion of happiness from being together with family comes about. Humor is brought in with the comparison and the last line of the grandma and grandson.

The objective is to have the audience go to Netflix to start their “free trial”; so increase their subscribers.

The target market would be ages teens through seniors, as that is the age span from grandson to grandma.

The ad wants the audience to go to the website and sign up for the “free trial”.  By doing this, they can get a service for free for a time period. 

Value proposition: provide an avenue for family to spend time together, even if they are quite the opposite, Netflix is the “channel” that can bring them together.